TEAM

Co-Founder Lawrence Taylor, is a former professional football player who spent his career as an outside linebacker for the New York Giants in the National Football League. Taylor is widely regarded as one of the greatest linebackers and greatest defensive players of all time. He played college football at University of North Carolina at Chapel Hill and is also regarded as one of the greatest college football players ever. Taylor is a dedicated philanthropist who co-founded The Lawrence Taylor Family Foundation with his daughter Tanisha Taylor Jones in 2020 to create a platform to elevate individuals and families in underserved communities. Through the foundation, they have launched several athletic and mentoring programs and provided academic scholarships to many deserving students. In addition to their own foundation, the Taylors are committed to organizations and charities that have similar missions.

Co-Founder Tanisha Taylor Jones is a visionary in education and community service. Prior to co-founding The Lawrence Taylor Family Foundation with her father in 2020, Tanisha spent years working in both education and community enrichment. Growing up in an NFL family, she was afforded privileges that others weren’t. She realized the life she had been given didn’t allow her space to realize who she really was. As she worked to find her true authentic self, she set out to help others who may need help to do the same. For the last 12 plus years, Tanisha has provided mentorship and community service experiences to young people to help them define their futures through her non profit organization Project Future Inc. In 2014, Tanisha founded Beyond the Books Academy, a preschool that uses a unique curriculum to teach children through creativity and play; guiding them to be their best selves from an early age. Tanisha’s newest  venture, Your Center Stage Enrichment Center, provides enrichment and development through art, creativite projects, tutoring, camps and workshops for children ages 5 -17. Tanisha Taylor Jones has created a village that sets the stage for youth and families to establish their authenticity that will transcend beyond generational and societal norms.

Since 2007, Gabrielle Andrews has worked in the hospitality industry effectively marketing the Atlanta area as a preferred tourism, convention, and meeting destination for almost 2 decades. With experience in trade show sales at the Atlanta Convention & Visitors Bureau (ACVB), and currently as director of marketing for the ATL Airport District CVB, her skillset in planning and executing events allows her to communicate and balance the needs of the Lawrence Taylor Family Foundation with the needs of potential partners. A highly regarded industry leader, she holds a certification in Tourism Marketing from the Southeast Tourism Society.

Prior to her work with ATL Airport District, the 2007 Georgia State University graduate oversaw the development and production of ACVB’s on-site sales events promoting Atlanta as a meeting and convention destination. Recognized as Destination International’s 2013 30 Under 30 and again as ambassador for the 30 Under 30 class of 2013 and 2014, Andrews brings continued passion to her role within the Foundation and loves the versatility that the events and programming bring, stating that no two days are the same.

Andrews currently lives in Acworth with her husband & 3 children and loves spending time with family any chance she can get. When not wearing her marketing hat, you can find Gabrielle listening to NPR or cheering on the home team.

Vice President, Brand | Atlanta Convention & Visitors Bureau, Discover Atlanta
Founder and Chief Brand Officer | SB & Co.

Sheretha Bell leads integrated marketing strategy for Atlanta Convention & Visitors Bureau (ACVB)/Discover Atlanta including digital and social content, messaging, photography/video content and print publications. She runs an integrated 360 approach for ACVB events, experiential marketing and activations to elevate Atlanta’s destination appeal to meeting planners and leisure travelers.

With love and passion for Atlanta, Bell steers the creative direction for ACVB’s annual meeting, Atlanta Hospitality Hall of Fame and oversees the execution of overall brand and channel strategy. She manages brand consistency, editorial strategy and integration of DiscoverAtlanta.com, ACVB’s annual publications, @DiscoverAtlanta social media channels and the Discover Atlanta monthly e-newsletter. Bell guided the branding for the full renovation of ACVB’s main office, covering 32,000 sq. ft. She also co-led the diversity, equity, inclusion and accessibility efforts for ACVB including the development of the We Are ATL DEIA Task Force.

She plays a key role in the development and execution of the Atlanta’s Food Story cookbook, Music Voyager television episodes featuring Atlanta’s creative community, and Atlanta con Sabor Latino (Atlanta with Latin Flavor), a bilingual lifestyle series. She helped conceptualize and execute the award-winning I AM ATL, Atlanta Is and On a Different Level campaigns, bringing together top creatives, chefs, performing artists, visual artists and influencers with a strong national and international presence to experience Atlanta as a premier leisure destination.

Bell founded SB & Co. in 2019 to help small businesses and local nonprofits launch and build their brands. She is an inaugural advisory, brand and community engagement chair of the board of directors for the Ice Cream Festival Foundation, a non-profit organization that provides educational opportunities
to introduce youth to careers and entrepreneurship in hospitality. She is a member of Metro Atlanta Chamber of Commerce’s 2023 leadership cohort — ATLeaders, Delta Sigma Theta Sorority, Inc. and Cascade United Methodist Church. When she isn’t creating innovative campaigns, Bell plays tennis, averages 135 in bowling and volunteers with local nonprofits, small businesses, PTA and her children’s sports teams. She is a very proud mother of two boys.

Cheri Cooley has helped multiple Fortune 500 organizations, in aerospace, finance, energy, telecommunication, and manufacturing, achieve their strategic goals through the implementation of capital technology projects.  Cheri has an aptitude for managing people, keeping them motivated, and focused towards meeting their project goals.  Cheri has a passion for identifying potential obstacles and creating strategies to keep projects on track.

An advocate for providing opportunities for children to turn their potential into reality, Cheri served on Parent Teacher Association executive boards for over 10 years.   

Cheri was born and raised in Greensboro, NC. She received a degree in Electrical Engineering from North Carolina Agricultural and Technical State University and holds a Master of Business Administration from the University of Phoenix.  Cheri is certified by the Project Management Institute as a Project Management Professional©.  

Cheri and her husband, Willie, have been married 25 years.  They share four children and one grandchild.  Cheri loves traveling, dancing, and spending time with her extensive family.

A project manager with over a decade’s worth of experience in the Tech Industry, Jennifer has brought a wealth of knowledge to the LTFF Board. Jennifer’s background in Nonprofit Organizations, Tech, and event organization, has proven to be a great asset. A graduate of Kennesaw State University, her diverse portfolio of skills and talents adds a unique dynamic to the team that has contributed to the success of all LTFF initiatives.

A project manager with over a decade’s worth of experience in the Tech Industry, Jennifer has brought a wealth of knowledge to the LTFF Board. Jennifer’s background in Nonprofit Organizations, Tech, and event organization, has proven to be a great asset. A graduate of Kennesaw State University, her diverse portfolio of skills and talents adds a unique dynamic to the team that has contributed to the success of all LTFF initiatives.

A project manager with over a decade’s worth of experience in the Tech Industry, Jennifer has brought a wealth of knowledge to the LTFF Board. Jennifer’s background in Nonprofit Organizations, Tech, and event organization, has proven to be a great asset. A graduate of Kennesaw State University, her diverse portfolio of skills and talents adds a unique dynamic to the team that has contributed to the success of all LTFF initiatives.